Shop by your truck
Pick year, make, model, bed length and cab size once, and every page only shows parts that fit.
Online storeAutomotive · Truck accessories2026
Truck Gear Nation
A truck accessories store that only shows parts that fit, with an AI assistant backed by the support team on Slack
truckgearnation.comDesktop
The brief
What Truck Gear Nation needed
Truck Gear Nation sells tonneau covers, bed dividers and other truck accessories online across the US. Every part fits specific trucks, so the question customers asked most was "will this fit mine?", and the support team answered it by phone and email all day. They needed a store that only shows parts that fit, plus help at any hour with a real person one step away.
What we did
- WooCommerce store built on a custom fitment plugin
- Year / Make / Model search with bed length and cab size
- Daily SEMA catalogue import with fitment data
- AI chat assistant built on Claude
- Two-way Slack handoff to the support team
- Returns, refunds, deals and campaign landing pages
Built with
WordPressWooCommerceElementorClaude AISlack APIFastAPI
Features
What we built into Truck Gear Nation
The parts of the site that do the work for the business and its customers.
AI parts assistant
Answers fitment and product questions 24/7, checks parts against the customer's truck and shows product cards with price and stock.
Live handoff to Slack
When a customer asks for a person, the chat moves to a Slack thread. The team replies in Slack and the answer appears live in the chat.
SEMA catalogue sync
Products and fitment data import from the SEMA catalogue every day, so thousands of parts stay current.
Deals for your truck
A deals page groups live discounts by savings tier and filters them to the customer's truck.
Returns and refunds
Customers request returns from their account, and the team approves and refunds them online.
Key screens
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